Here's an idea for a "reality" TV show -- challenge a bunch of Las Vegas casino operators to come up with the most outrageous idea for their hotels. Let's call it Top This!

And our first contestant could be the Palms Casino Resort in Las Vegas.

The trendy, boutique gambling hall is opening a new hotel tower that will include a 10,000-square-foot suite with a basketball court as the centrepiece.

Aptly named the Fantasy Tower, the building is opening in phases. The hoops suite is on the third floor and almost ready for occupancy -- for whoever wants to cough up the $15,000 to $25,000 US a night it'll cost to indulge in what truly could be called March Madness.

Casino executive George Maloof is a member of the family that also owns the NBA's Sacramento Kings, so the Palms has a built-in affinity for all things roundball. Basketball stars are among the celebrities who frequent the hotel's hip rooftop nightclub, the ghostbar.

Also planned for the Fantasy Tower is a suite with its own bowling alleys, and another, named for Playboy founder Hugh Hefner, that will feature a cantilevered swimming pool with transparent sides. That means someone can paddle to the end of the pool and get a panoramic view of the Las Vegas Valley -- from a vantage point 17 storeys high.

While the Palms has previously broken new ground in eccentric fashion -- last year, it introduced a tattoo parlor as an amenity -- the casino also successfully pioneered the concept of attracting two seemingly incompatible customer types: older, slot-machine-playing patrons and twentysomethings who like to party late and play at table games.